David Jones Exploration Update Wed, 5 Aug 2009 09:23:00 +1000       1 year ago

ASX AND MEDIA RELEASE Page 1 of 3 For Immediate Distribution 5 August 2009 4Q09 SALES BETTER THAN EXPECTED 2H09 PAT GUIDANCE REAFFIRMED (20% - 30% GROWTH) FY09 PAT GUIDANCE REAFFIRMED (8% - 12% GROWTH) • • • 4Q09 Sales performance better than 1 three quarters of FY09. 4Q09 Total Sales up +0.6% to $512.3 million from $509.1 million in 4Q08. The Company today also reaffirmed its: − 2H09 PAT* growth guidance of 20% - 30%; − FY09 PAT* growth guidance of 8% - 12%; and − FY10 PAT growth guidance of 0% - 5%.

st David Jones Limited (DJS) today reported Total Sales Revenue of $512.3 million for the fourth quarter of the 2009 financial year (4Q09) being the period 26 April 2009 to 25 July 2009. This represents 0.6% growth on a Total Sales basis (4Q08 - $509.1 million). On a ‘like-for-like’ (LFL) basis Sales growth in 4Q09 was –1.2%.

If the sales from the Bourke Street store under refurbishment are excluded for the quarter, the underlying LFL result was slightly up on last year at 0.3%. David Jones CEO Mr Mark McInnes said, “As stated at the time of our Profit Guidance update on 30 June 2009, we experienced a significant positive shift in our trading performance in May and June. “Due to the fact that we did not repeat the one-off clearance of excess inventory undertaken in July 2008, we expected our trading performance in July 2009 to be significantly down on last year.

We were however pleasantly surprised to find that we traded better than expected in July. “Looking at all three months in the quarter, our trading performance in 4Q09 was much better than expected and demonstrates a sharp, positive turnaround in our performance for the year. It also demonstrates the continued resilience of the David Jones customer and brand strategy,” Mr McInnes said.

Throughout the fourth quarter the Company’s trading performance by category was also pleasing. Of particular significance was the fact that all product categories improved during 4Q09. The Company achieved double-digit growth in Cosmetics during the quarter with colour cosmetics and fragrances trading especially strongly.

Sales growth was also evident in Mens and Womens young fashion, Footwear, Accessories and in the key areas of our broader Homewares category. David Jones Limited A.C.N. 000 074 573 A.B.N.

75 000 074 573 ASX AND MEDIA RELEASE Page 2 of 3 David Jones Group ....