Recent Highlights
- Close the concept circle for the audience. The agency behind the Reconciliation ... Which of these campaigns is a failure? Some emotive topics are always difficult for marketers. It can be a challenge to present a creative idea that is sensitive to the issue while being confronting enough to make ... CopyWrite - 1 month, 2 weeks ago
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An invaluable education in how advertisers target and manipulate us and helps ...
The Gruen Transfer
At its best, The Gruen Transfer is an invaluable education in how advertisers target and manipulate us and helps us inoculate ourselves against their wiles.
Sydney Morning Herald Business - 1 year ago
- A good example of how digital should be done. I believe the ... The Gruen Transfer is showing the digital way ABC's new series is not only rating well...its kicking some very good goals online. In my opinion, The Gruen Transfer is a good example of how digital should be done. ... The Marketer - 1 year, 1 month ago
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Become the highest-rating entertainment program launch for the ABC, beating Kath & ...
Gruen proves ratings hit for ABC
The Gruen Transfer has become the highest-rating entertainment program launch for the ABC, beating Kath & Kim.
B&T - 1 year, 1 month ago
Latest Articles
2 weeks, 3 days ago
Howcroft takes national GPY&R role as Porter departs
GPY&R Sydney boss Julie Porter is to quit less than a year after being brought in by Y&R Brands CEO Nigel Marsh to help turn the struggling outfit around. Her return to consultancy - which both she and Marsh insist is an amicable departure - will see Russel Howcroft, MD ...
mUmBRELLA - 11:40 a.m. Wednesday 17th June 2009 EST
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Russel Howcroft to take on national CEO role at GPY&R, Julie Porter set to leave later this year
Nigel Marsh, CEO of Y&R Brands has announced the appointment of Russel Howcroft as National CEO of George Patterson Y&R.The move is part of a restructuring of the senior management of the four GPY&R offices which will see Howcroft lead...
Campaign Brief - 10:37 a.m. Wednesday 17th June 2009 EST
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National transfer for Gruen panellist
ADVERTISING agency George Patterson Young & Rubicam is in the throes of a restructure that will see The Gruen Transfer panellist Russel Howcroft, who runs the Melbourne office, take on a national role.
The Australian Business News - midnight Wednesday 17th June 2009 EST
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2 weeks, 5 days ago
Believe it or not - it’s a bad ad
Poor old Believe Advertising - the agency has just demonstrated that there is such a thing as bad publicity after all. The agency must be less than delighted that it took part in The Sun-Herald’s “Selling Australia” feature today. In an item not unreminscent of The Pitch segment on The ...
mUmBRELLA - 6:32 p.m. Sunday 14th June 2009 EST
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A sketch about why fat is good? That’s one way of describing it
It’s always good to settle down to a well researched, well written spread about media. So it was a delight to open up the Weekend Australian Financial Review to find a DPS looking at Zapruder’s Other Films, the company behind The Gruen Transfer. The began by focusing on recent media ...
mUmBRELLA - 6:11 p.m. Sunday 14th June 2009 EST
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Top 164 Australian Marketing Pioneer Blogs
Top 164 Australian Marketing Pioneers Blogs Pioneer Ranking Google Page Rank Tech Authority Score Tech Reactions 10 Alexa Rating Score Total 1 Bannerblog 8 6 7 5 9 35 3 Acidlabs 8 6 7 6 7 34 2 Servant of Chaos 9 5 7 6 7 34 4 Inspiration Room ...
Adspace-Pioneers - 10:29 a.m. Sunday 14th June 2009 EST
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3 weeks, 1 day ago
Look on the dark side and laugh
RECENT events suggest comedians will have to be more careful when making jokes about Jews (see The Gruen Transfer) and about dying children (see The Chaser's War on Everything).
The Australian - 12:19 a.m. Friday 12th June 2009 EST
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4 weeks, 1 day ago
The Chaser: Comic plagiarism?
I used to love The Chaser . At its best it was brilliant stunt comedy, taking on the powerful, or failing that current affairs programmes. But these days it reminds me more of a five year old who's recently discovered he can get his mum's attention by shouting "Bum!" at ...
ABC Unleashed - midnight Friday 5th June 2009 EST
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1 month, 1 week ago
ABC Funding and Local Production
Senator LUDLAM-I have some questions on general funding and then I would like to come back to the local production issue. The additional funding is certainly welcome. I want to go to the issue of base triennial funding. We have spoken a bit today about the funding for new initiatives ...
Greens MPs - midnight Wednesday 27th May 2009 EST
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1 month, 1 week ago
Advertisers lobby for government stimulus package
Gruen Transfer panellist's "gimmick" proposal to be taken to Canberra by Australian Association of National Advertisers
mediabiznet - 12:38 p.m. Tuesday 26th May 2009 EST
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1 month, 2 weeks ago
Last night’s TV ratings
The Winners: Seven News had another very high 1.738 million people last night nationally, with Thank God You’re Here second and averaging 1.685 million. Today Tonight was third with 1.516 million and Spicks and Specks was 4th at 8.30pm for the ABC with 1.405 million. The Gruen Transfer averaged 1.312 ...
Crikey - 1:42 p.m. Thursday 21st May 2009 EST
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UN 'Bad Mouth' spot looks familiar?
Several CB Bloggers have pointed out that the controversial Gruen Transfer 'Fat Pride' spot via The Foundry, Sydney is rather similar to this commercial created by Saatchi & Saatchi Sydney for the United Nations six years ago. It was...
Campaign Brief - 1:19 p.m. Thursday 21st May 2009 EST
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Gruen Transfer bows out with 1.3m
The Gruen Transfer - the show about the Australian advertising industry - went out on a high in Wednesday’s TV ratings, with the final episode of the second series delivering a 1.3m audience. Throughout its run, the prgoram consistentily delivered metro audiences for the ABC of around 1.1 to 1.2m. ...
mUmBRELLA - 10:56 a.m. Thursday 21st May 2009 EST
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The Gruen Transfer - Roland Garros style
Foxsports.com.au has gone global and in the tradition of The Gruen Transfer we've dug out the best of the world media's approach to promoting The French Open from Roland Garros.
FoxNews Tennis - midnight Thursday 21st May 2009 EST
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1 month, 2 weeks ago
Banned Gruen Transfer Anti Prejudice Ad Video
Young and Grumpy - 12:03 a.m. Wednesday 20th May 2009 EST
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