Recent Highlights
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Calling for people interested in adventure and who fancy the idea of ...
WA's 'Best Job' equivalent involves sitting in taxi
Tourism Western Australia is calling for people interested in adventure and who fancy the idea of a road trip around the state.
The Age - 1 week, 6 days ago
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Announced the launch of its new brand positioning and campaign, which it ...
Tourism WA introduces Taxi Ride campaign
Tourism Western Australia has announced the launch of its new brand positioning and campaign, which it says will showcase the state’s “incredible array of extraordinary experiences… using consumers’ emotions, reactions ...
Marketing Magazine - 1 month, 1 week ago
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Launched a new brand positioning and marketing campaign targeting 35 to 64 ...
Tourism WA launches new positioning and Taxi Ride campaign
Tourism Western Australia has launched a new brand positioning and marketing campaign targeting 35 to 64 year olds from Australia and key international markets including the USA, UK and Japan. ...
mUmBRELLA - 1 month, 1 week ago
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Handed over management of its Western Australia Tourism Exchange (WATE) to the ...
ATEC to manage WATE
Tourism Western Australia has handed over management of its Western Australia Tourism Exchange (WATE) to the WA chapter of the...
MICE BTN - 7 months, 2 weeks ago
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The first state tourism organisation to partner Tourism Australia in the No ...
Itr Minister Media Release
The Hon Martin Ferguson AM MP. State and Territory tourism ministers have welcomed the strong interest shown in Tourism Australia's No Leave, No Life campaign at the Tourism Ministers' Council ...
Federal Government - 7 months, 3 weeks ago
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Appointed Host as its new creative agency, replacing incumbent Marketforce after a ...
Tourism WA appoints Host
Tourism Western Australia has appointed Host as its new creative agency, replacing incumbent Marketforce after a three month pitch.
B&T - 8 months ago
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Omitted incumbent Marketforce from a four-strong shortlist for its creative account
Tourism WA names shortlist
Tourism Western Australia has omitted incumbent Marketforce from a four-strong shortlist for its creative account.
B&T - 9 months, 4 weeks ago
Latest Articles
1 week, 6 days ago
WA's 'Best Job' equivalent involves sitting in taxi
Tourism Western Australia is calling for people interested in adventure and who fancy the idea of a road trip around the state.
The Age - 10 a.m. Saturday 6th March 2010 EST
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1 month, 1 week ago
WA set with $5.5m driveabout promo
There has been a mixed reaction to Tourism Western Australia's new A$5.5 million brand launch and plans to use the...
MICE BTN - 2:52 a.m. Tuesday 9th February 2010 EST
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1 month, 1 week ago
Tourism WA introduces Taxi Ride campaign
Tourism Western Australia has announced the launch of its new brand positioning and campaign, which it says will showcase the state’s “incredible array of extraordinary experiences… using consumers’ emotions, reactions ...
Marketing Magazine - 9:34 p.m. Monday 8th February 2010 EST
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Tourism WA launches new positioning and Taxi Ride campaign
Tourism Western Australia has launched a new brand positioning and marketing campaign targeting 35 to 64 year olds from Australia and key international markets including the USA, UK and Japan. ...
mUmBRELLA - 2:04 p.m. Monday 8th February 2010 EST
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4 months ago
The winners, grinners and party animals of the 2009 Golden Backpacks
The video from the third annual Golden Backpack Awards has been released. The Golden Backpacks took place at the brand new Doltone House in Sydney on November 5 and were ...
Thumbrella - 12:40 p.m. Wednesday 18th November 2009 EST
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5 months, 2 weeks ago
Guest Post: The Real Treats of Perth
This is a guest post by Tracey Beveridge, who works in Tourism Western Australia’s Digital Marketing unit and lovingly cares for the westernaustralia.com and westernaustralia.tv websites. The Real Treats of ...
One Movement for Music - 2:58 p.m. Thursday 1st October 2009 EST
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6 months, 2 weeks ago
TA appoints new chair for Business Events panel
Tourism Australia (TA) has announced the appointment of Tourism Western Australia chair Kate Lamont to the position of chair for the Business Events Industry Advisory Panel (IAP). As well as ...
Thumbrella - 11:27 a.m. Friday 4th September 2009 EST
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7 months, 2 weeks ago
ATEC to manage WATE
Tourism Western Australia has handed over management of its Western Australia Tourism Exchange (WATE) to the WA chapter of the...
MICE BTN - 12:02 p.m. Friday 7th August 2009 EST
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7 months, 3 weeks ago
Itr Minister Media Release
The Hon Martin Ferguson AM MP. State and Territory tourism ministers have welcomed the strong interest shown in Tourism Australia's No Leave, No Life campaign at the Tourism Ministers' Council ...
Federal Government - 10 a.m. Sunday 26th July 2009 EST
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8 months ago
Tourism WA appoints Host
Tourism Western Australia has appointed Host as its new creative agency, replacing incumbent Marketforce after a three month pitch.
B&T - 3:47 p.m. Wednesday 22nd July 2009 EST
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New advertising strategy for TWA
Tourism Western Australia (TWA) has appointed Sydney-based Host Pty Ltd as its new advertising agency.
MICE BTN - 11:24 a.m. Wednesday 22nd July 2009 EST
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8 months ago
Emotions run high within Perth advertising industry as Tourism WA heads east to Host
After a three way pitch that included 303 Perth and BMF Sydney, Tourism Western Australia controversially announced today that Host, Sydney will be its new advertising agency. Tourism WA executive ...
Campaign Brief - 8:30 p.m. Tuesday 21st July 2009 EST
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9 months, 4 weeks ago
Tourism WA names shortlist
Tourism Western Australia has omitted incumbent Marketforce from a four-strong shortlist for its creative account.
B&T - 3:58 p.m. Monday 25th May 2009 EST
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10 months ago
Four shortlisted for Tourism WA account
Tourism Western Australia has short-listed four agencies for its advertising account: 303 Perth and Sydney shops BMF, Host and M&C Saatchi.The four will be asked to present a breakthrough creative ...
Campaign Brief - 7:54 p.m. Friday 22nd May 2009 EST
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10 months, 1 week ago
Tourism Australia appoints ex-Qantas chief
Tourism Australia has appointed Geoff Dixon, Kate Lamont and Sandra McPhee to its board, with former Qantas Airways CEO Dixon replacing Andrew Burnes as Deputy Chair. Lamont currently chairs Tourism ...
Thumbrella - 3:06 p.m. Thursday 14th May 2009 EST
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